Business to business sales (B2B) is a difficult nut to crack, especially if you're used to dealing with decision makers for smaller or local companies only. Why does it seem like every startup is antsy to gobble up your helpful services, but the large C-level corporate heads couldn't care less about you? Do not be discouraged, friend. Industry professionals who have "been there, done that" have a few suggestions to help you and your business break into this lucrative market.

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Today's marketer, brand or small business is being courted by some very well endowed marketing options; from the siren song of Facebook's ad targeting options, sly stalkers like banner ad re-targeting and email split testing to digital properties like Twitter and Pinterest who entice with their exotic social media models. Despite these tempting options I will make the case that search engine optimization, an almost 15 year old marketing craft, is aging gracefully and still sexier from an ROI perspective than other marketing methods a fourth of her age.

Video case study: SEO pays off

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Your website and online presence is one of, if not the deciding factor of your success in business. Here's 7 things that smart businesses do right to maximize the marketing potential of the web, rank on top of Google, increase sales, build credibility, along with saving them time and money.

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Looking for an exercise in confusion? Go Google search SEO, you will be presented with a vast landscape of philosophies, techniques, strategies and products, often times completely conflicting with each other. I’m here to share one simple 30 second technique that will help.

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