Rich Multi Media Content Production

What Is Rich Media Content?

The ultimate high ROI tool for conveying to your potential customers or clients that you know what you are doing, can solve their problems, serve their needs and are an authority in your industry. Content on the Internet takes these forms:

  • Text

    In the form of articles, blogs and ad copy.
  • Videos

    Youtube videos, commercials, case studies and video blogs.
  • Audios

    Podcasts, Internet Radio or recorded audio programs.
  • Graphics

    Photos of your products or services or Infographics conveying your value proposition.

Why Create Content?

Search Engine Optimization

SEO ContentThe search engines are becoming increasingly good at removing websites from the 1st page of search results that are trying to 'game the system' with 'spun content', stolen content, generic information or blackhat SEO tactics. SEO search results favor websites that are content rich and demonstrate on a consistent basis what they do and why they are good at it. Google Analytics doesn't lie; websites that consistently produce content attract significantly more traffic (unique visitors) that spend more time on the websites and convert better.

Lead and Customer Generation

ContentleadgenerationAs a result of the SEO and social media shares, the content you create will generate leads and customers for your products and services. Indeed the more detailed and informational the content you create is the more qualified and pre-sold your leads will be when they call or email you.

Increase Your Prices

Increase PricesDemonstrating that you are great at what you do with high quality content increases the perceived value of products or services. Indeed if you look at the most expensive product or services in a given market, there will be a lot of content revolving around them. If you are creating good content consistently you can increase your prices to the top of your market, even charge a premium of 20%-50% above your competition.

Demonstrate Authority

Demonstrate AuthorityCreating and syndicating information in the 4 forms (text, videos, audios and graphics) about your products, services, market, industry trends or problems your customers face is the ultimate way of showing that you know what you are talking about.

Reputation Management

Repuation ManagementCreating useful, informative content is one of the best ways to solidify and protect your reputation. In a digital world where anyone with Internet access can write whatever they want about you online, creating content demonstrates that you are an ethical person or organization to deal with.

Sustained Traffic, Leads, Customers and Results

Perpetual TrafficThe great thing about content is that it does all of the above for you in perpetuity. Once the content is created and published to your website it will attract customers for the life of your website or business.

The Content Problem

Creating content is difficult and time consuming, creating good content is even more so.

  • 600px-Warning.svgFirst of all, it requires putting in a fair amount of very focused time writing creatively and persuasively. Unless you have professional training as a writer this is difficult to say the least. The writing of course needs to be spell and grammar checked for professionalism and readability.
  • What really multiplies the SEO and lead generation benefits is creating multi media content. However, editing videos and audios is a sophisticated skill set itself that can take years to master. Even working with some of the great software options on the market, editing video is seriously time consuming. Depending upon the the quality of the final product being created it can take between 1-5 hours of editing time for each minute video produced.
  • 600px-Warning.svgCreating quality content requires a decent understanding of ad copy writing, to make your pitch in a concise yet persuasive way. You are going to be a significantly better content creator if you have at least a few ad copy writing classes under your belt.
  • Consistency is super important in content creation, once you start creating content your growing base of consumers of that content will expect more useful information. The more consistently you can publish that information the more of them will become loyal customers. So be prepared to devote several hours a week to content creation.

After working with over a 100 small business people, from Attorneys to Product Developers we have found that busy business operators very rarely have the time or inclination to create enough content on a consistent basis to reap the significant marketing benefits of doing so.

 

High Leverage Content Production Process

Creating enough content to attract business is a serious challenge, this is the most high leverage process we've found for creating great content:

Record Audio Interview

ClientInterviewsMost of our clients are excellent at talking about their businesses, products and industries in free form audio interview format. So to create a significant amount of content we interview our client via Skype, Google Hangouts or in person. During these interviews we discuss informational content about 80% of the listener's time, banter and small talk 15%, calls to action and audio affects 5%.

Transcription of Audios

TranscriptionAudiosA 45-90 minutes audio interview will generate 2000-4000 words so our professional transcriptionists will listen to the audios multiple times and convert them into 2-4 high quality articles. These articles are prof read and tweaked for maximum readability and SEO authority. We also add photos and graphics to these articles so they are a nice reader experience.

Audio Production

Audio ProductionWe produce and edit the recordings using our software. Includes adding professional intro/outro segments, removing umms and uhhs, cleaning up background sounds, etc. The result is a polished Podcast episode of 30-60 minutes, this is downloadable from your website.

Syndication of Podcast

Syndication AudiosTo maximize visability, SEO rankings, traffic, downloads, and ROI we distribute the Podcast to iTunes and about 5 other podcast directories and audio content desinations.

Video Production

Video ProductionWe then break the audio content up into 3-5 topical sections and use them as the audio beds of 3-5 different videos focusing on the different topics that we discussed in the interview. The video comes from your webcam recording (talking head style) of us. This is Interspersed with Creative Commons and royalty video clips relevant to the topics being discussed. This ends up creating a highly compelling and watchable video that establishes you as an authority on the subject matter.

Syndicate Videos

Video SyndicationTo Youtube and about 5 other video sites w/proper backlinking architecture. You can also put the videos on your website, make them downloadable or even create an informational course out of them.

Content Syndication via SMS Text Message

ContentTextMarketingYou are competing in an economy of attention and showing your potential consumers and clients that you can deliver useful content concisely is a sure way to win their business. Couple this with an average open rate of 95% for text messages and you have a recipe for ultra high leverage content marketing via a medium that probably none of your competitors are using. We can either deliver your content in 140 characters messages (Length of SMS) or a link to a piece of multimedia content:

  • Usually an MP3 that any modern smart phone will stream with a sign click.
  • Link to a Youtube video which will open in the phone's browser or Youtube app.
  • Link to a downloadable video.
  • Link to a infographic.

textcontentmarketingexampleContent Examples:
What Bruce Lee had to say about lifehacking... http://goo.gl/76RQn7
4 Benefits of remembering your dreams and how to do it WITHOUT a dream journal: http://goo.gl/XxEENK Will expire in 24 hours
How to Avoid Street Fights w/Richard Grannon http://goo.gl/deJxwT Will expire in 24 hours

Your potential customers and clients can sign up via an optin form on your website or texting a 'shortcode' to your text marketing phone number:

This process translates 45-60 minutes of your time into:

  • A high quality audio piece of content (podcast episode)
  • 3-5 high quality videos.
  • 2-6 high quality articles.
    This done once creates enough high quality content to create meaningful SEO results, done on a consistent basis it will allow you to dominate in some of the more competitive and lucrative industries.

Podcast+Articles

Your Time Commitment

45-60 Minutes for Interview

Content Produced:

1 Podcast Audio Program

Interview of the Expert (You!)
Audio Production
Setup ($70 value) and Syndication to iTunes and other Podcast directories

2-4 High Quality Articles

(400-800 Words)
Professionally transcribed.
Photos and graphics along with word crafting for maximum readability.
Written to the highest standards for permanently attracting SEO traffic.

$260
Monthly

Multi-Media Subject Mastery

Podcast+Articles+Videos

Your Time Commitment

45-60 Minutes for Interview

Content Produced:

1 Podcast Audio Program

Interview of the Expert (You!)
Audio Production
Setup ($70 value) and Syndication to iTunes and other Podcast directories

2-4 High Quality Articles

(400-800 Words)
Professionally transcribed.
Photos and graphics along with word crafting for maximum readability.
Written to the highest standards for permanently attracting SEO traffic.

3-5 Videos
(5-10 Minutes Each)
Video Production (Intro, Outro, Effects)
Produced to maximize video SEO, visibility and virality.

$435
Monthly

Perpetual Authority

Podcast+Articles+Videos+Infographics

Your Time Commitment

90-120 Minutes for two Interviews

Content Produced:

2 Podcast Audio Programs

Interview of the Expert (You!)
Audio Production
Setup ($70 value) and Syndication to iTunes and other Podcast directories

4-8 High Quality Articles

(400-800 Words)
Professionally transcribed.
Photos and graphics along with word crafting for maximum readability.
Written to the highest standards for permanently attracting SEO traffic.

6-10 Videos
(5-10 Minutes Each)
Video Production (Intro, Outro, Effects)
Produced to maximize video SEO, visibility and virality.

1 Infographic
High quality graphic design Infographics illustrating your content.
Branded with your company logo and contact information to drive traffic and leads.
Syndicated to Infographic directories

Content Syndication via SMS Text Message
Nuggets of Multi Media Content Sent Daily
$780
Monthly

Get Started Creating Power Content!

Rich Content Examples

Animated Video Podcast Intro for JR Tips Smart Money

Lifehacking Interview with Navy SEALs Commander Mark Divine

Multi media interview of a veteran US Navy SEAL and SealFIT.com Founder. Interspersed with footage of Seal's training.

Street Fight Psychology Interview with Richard Grannon

Interview with street fight psychology expert Richard Grannon, a veteran martial arts practitioner.

Infographic: Language Learning Memory Systems

Memory Systems for LanguageLearning740

Infographic: Lifehacking Lucid Dreaming

Lifehacking Lucid Dreaming

Multi Media Guide: LIfehacking Self Control

An authoritative guide to self mastery: Includes a downloadable audio podcast interviewing two doctors:http://www.limitlessmindset.com/podcast/542-lifehacking-self-control.html 

A +4000 word article on +20 ways to lifehack self control:http://www.limitlessmindset.com/limitless-lifestyle/77-biohacks-and-mindsets-for-will-power.html 

Self Monitoring, Keeping Your 'Head In the Game' and Dual N-Back

Personal development applications of cognitive training software.

Interview with Dr. Cory Reddish

Interview with Dr. Cory Reddish a Naturopathic Doctor, Entrepreneur and Infamous Enabler of People having a Damn Good Time at Burning Man.

Podcast Internet Radio Show Consultant

Podcast Infographic
What is a podcast?
A podcast is an Internet radio show focused around a particular topic or subject matter.
 

PodcastWhat can podcasting do for you? Podcasting is a cutting edge medium to promote your company, message, brand or build authority and credibility in your area of expertise. As a medium for reaching a targeted audience podcasting exists at the uncommon intersection of being very easy (and affordable) to do while at the same time a way to get massive exposure in front of a targeted audience.

Why would you want to be a podcaster?

Read more: Podcast Internet Radio Show Consultant

Ad Copy Writing

Great ad copy can make or break an advertising campaign. We know a lot of business owners don't have the time to spend hours coming up with copy which is why we offer ad copy writing services featuring profuse use of *catchyismismism.

*Catchyismismism Definition:

Ad copy that is soaking wet with creative, articulate, and concise eloquent grammatical constructs which will grab your reader's attention like a lover

Read more: Ad Copy Writing