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High Leverage Content Production Process

Rich Multi Media Content Production

High Leverage Content Production Process

Creating enough content to attract business is a serious challenge, this is the most high leverage process we've found for creating great content:


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Record Audio Interview

ClientInterviewsMost of our clients are excellent at talking about their businesses, products and industries in free form audio interview format. So to create a significant amount of content we interview our client via Skype, Google Hangouts or in person. During these interviews we discuss informational content about 80% of the listener's time, banter and small talk 15%, calls to action and audio affects 5%.

Transcription of Audios

TranscriptionAudiosA 45-90 minutes audio interview will generate 2000-4000 words so our professional transcriptionists will listen to the audios multiple times and convert them into 2-4 high quality articles. These articles are prof read and tweaked for maximum readability and SEO authority. We also add photos and graphics to these articles so they are a nice reader experience.

Audio Production

Audio ProductionWe produce and edit the recordings using our software. Includes adding professional intro/outro segments, removing umms and uhhs, cleaning up background sounds, etc. The result is a polished Podcast episode of 30-60 minutes, this is downloadable from your website.

Syndication of Podcast

Syndication AudiosTo maximize visability, SEO rankings, traffic, downloads, and ROI we distribute the Podcast to iTunes and about 5 other podcast directories and audio content desinations.

Video Production

Video ProductionWe then break the audio content up into 3-5 topical sections and use them as the audio beds of 3-5 different videos focusing on the different topics that we discussed in the interview. The video comes from your webcam recording (talking head style) of us. This is Interspersed with Creative Commons and royalty video clips relevant to the topics being discussed. This ends up creating a highly compelling and watchable video that establishes you as an authority on the subject matter.

Syndicate Videos

Video SyndicationTo Youtube and about 5 other video sites w/proper backlinking architecture. You can also put the videos on your website, make them downloadable or even create an informational course out of them.

Content Syndication via SMS Text Message

ContentTextMarketingYou are competing in an economy of attention and showing your potential consumers and clients that you can deliver useful content concisely is a sure way to win their business. Couple this with an average open rate of 95% for text messages and you have a recipe for ultra high leverage content marketing via a medium that probably none of your competitors are using. We can either deliver your content in 140 characters messages (Length of SMS) or a link to a piece of multimedia content:

  • Usually an MP3 that any modern smart phone will stream with a sign click.
  • Link to a Youtube video which will open in the phone's browser or Youtube app.
  • Link to a downloadable video.
  • Link to a infographic.

textcontentmarketingexampleContent Examples:
What Bruce Lee had to say about lifehacking... http://goo.gl/76RQn7
4 Benefits of remembering your dreams and how to do it WITHOUT a dream journal: http://goo.gl/XxEENK Will expire in 24 hours
How to Avoid Street Fights w/Richard Grannon http://goo.gl/deJxwT Will expire in 24 hours

Your potential customers and clients can sign up via an optin form on your website or texting a 'shortcode' to your text marketing phone number:

This process translates 45-60 minutes of your time into:

  • A high quality audio piece of content (podcast episode)
  • 3-5 high quality videos.
  • 2-6 high quality articles.
    This done once creates enough high quality content to create meaningful SEO results, done on a consistent basis it will allow you to dominate in some of the more competitive and lucrative industries.

Podcast+Articles

Your Time Commitment

45-60 Minutes for Interview

Content Produced:

1 Podcast Audio Program

Interview of the Expert (You!)
Audio Production
Setup ($70 value) and Syndication to iTunes and other Podcast directories

2-4 High Quality Articles

(400-800 Words)
Professionally transcribed.
Photos and graphics along with word crafting for maximum readability.
Written to the highest standards for permanently attracting SEO traffic.

$260
Monthly

Multi-Media Subject Mastery

Podcast+Articles+Videos

Your Time Commitment

45-60 Minutes for Interview

Content Produced:

1 Podcast Audio Program

Interview of the Expert (You!)
Audio Production
Setup ($70 value) and Syndication to iTunes and other Podcast directories

2-4 High Quality Articles

(400-800 Words)
Professionally transcribed.
Photos and graphics along with word crafting for maximum readability.
Written to the highest standards for permanently attracting SEO traffic.

3-5 Videos
(5-10 Minutes Each)
Video Production (Intro, Outro, Effects)
Produced to maximize video SEO, visibility and virality.

$435
Monthly

Perpetual Authority

Podcast+Articles+Videos+Infographics

Your Time Commitment

90-120 Minutes for two Interviews

Content Produced:

2 Podcast Audio Programs

Interview of the Expert (You!)
Audio Production
Setup ($70 value) and Syndication to iTunes and other Podcast directories

4-8 High Quality Articles

(400-800 Words)
Professionally transcribed.
Photos and graphics along with word crafting for maximum readability.
Written to the highest standards for permanently attracting SEO traffic.

6-10 Videos
(5-10 Minutes Each)
Video Production (Intro, Outro, Effects)
Produced to maximize video SEO, visibility and virality.

1 Infographic
High quality graphic design Infographics illustrating your content.
Branded with your company logo and contact information to drive traffic and leads.
Syndicated to Infographic directories

Content Syndication via SMS Text Message
Nuggets of Multi Media Content Sent Daily
$780
Monthly

Get Started Creating Power Content!

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